SEO
CONSULTANT -
SEO FOR BLOGS
Request a SEO REPORT FOR YOUR
CURRENT WEB SITE
Search Engine Ready Web Sites
Office
Telephone:
623-242-8437
OnTheAvenues
can develop a full search engine ready web site for
you or optimize your current web site for top search
engine rankings
Analysis & Consultation
We begin your campaign with a Search Engine
Friendliness Site Analysis. This means we look at
the code on your site and determine if there are any
“search engine blocking technologies” or other
factors that may adversely affect your website’s
rankings. We also gather information about your
goals, your current status, and do a competitor
analysis.
Everyone wants
to have a successful web site. However, most people
do the wrong things to promote their web sites.
If you want to have a successful web site and if
you want to get high rankings on search engines then
your web site must have the right factors. Here are
the top 5 factors for successful web sites in 2007:
Success factor #1: Accessibility
Search engines must be able to access your web
pages. If search engines cannot parse your web pages
then they will ignore your site and you won't get
good rankings.
Make sure that your web server doesn't return an
error code when search engine spiders visit your web
pages. If your server returns an error code, search
engines won't index your site.
In addition, make sure that the HTML code of your
web pages doesn't contain errors that prevent search
engines from indexing your site.
The content of your web pages must make sense to
search engines. Don't use images or Flash to present
the main content of your web pages.
Success factor #2: Site and information
architecture
Your web site should have a good site architecture
to make sure that it is not just a collection of
random web pages. The pages of your web site should
be related and they should show search engines that
your web site is relevant to a special topic.
This is very important because most major search
engines seem to use latent semantic indexing in
their ranking algorithms.
Your site should also have a good information
architecture so that search engines and web surfers
know where they are within your site on any page of
your site.
Success factor #3: The right keywords
Choosing the right keywords is one of the most
important steps that determines whether your SEO
campaign is a success or not.
It's best to focus on 2 or 3 word keywords for
search engine optimization. One word keywords are
less likely to convert to a sale and they are also
much more competitive.
Success factor #4: Content
Web sites that only offer articles and affiliate
links that can be found on dozens of other web sites
will have a hard time to get good search engine
rankings.
Try to create unique and trustworthy content that
separates your web site from the others.
Write about things you know. If you're an expert in
a special field, write as much as possible about
that field to make sure that your web site becomes
the best resource for that topic.
Success factor #5: Inbound links
Without good inbound links, it is impossible to get
high rankings on major search engines. You should
get as many links as possible from related web
sites. The more targeted the link, the more it will
help your search engine rankings.
Search engine optimization can be tricky because a
small error in one factor can destroy all of your
other efforts.
Trust your SEO
Trust is the most important thing online. When
you have decided to work with a SEO, trust his
knowledge, skills and experience to lead you
through the way of site optimization. If in
doubt, ask - there's no harm in that. But do let
your SEO do his work.
It's unreasonable to think that with a small
investment in time and money your SEO can
generate millions of dollars. If they could they
would be doing it for themselves and not you.
It is important to remember that SEO can help
your site and business, but it can not guarantee
miracles.
Be patient
Patience is a virtue. And SEO is no instant
pill. It takes deep understanding of the
Internet, of site building and optimization, of
your industry and of people. Also, it takes time
to do everything the SEO can do and even more
time for the search engines to appreciate
his/her efforts.
Have reasonable expectations
No matter how much experience and skill your SEO
has they can't perform miracles. If you are
launching a new site in a competitive industry
it may be several months at the earliest before
you see any results. It may be several more
months before you see the results you want.
It's unreasonable to think that with a small
investment in time and money your SEO can
generate millions of dollars. If they could they
would be doing it for themselves and not you.
It is important to remember that a SEO can help
your site and business, but he/she can not
guarantee any miracles.
SEO is your partner
SEO is a living person, not only with skills,
but also with his own character and emotions.
Try to cooperate with your SEO to really improve
your website:
- talk about
your business
- what your
customers want
- what are
the names they call your product (good ones)
- what are
your closest competitors
- tell him
about the most important communities in your
industry (where your customers and experts
get together online)
- say if you
plan to expand your website
- answer any
questions a SEO asks
- at least
follow the advice from this page
When working
closely with a SEO, he/she will be able to
better know your business and apply the
knowledge to your website. If you need help
promoting your site, knowing about your largest
communities will help a lot.
Realize there is more to SEO than ranking and
traffic
Many people mistakenly believe the only goal of
SEO is to improve where your pages rank and
drive as much traffic as possible to your site.
Traffic is only one part of the equation.
If you have a product that only appeals to men,
then having men visit your site is preferable to
having women visit your site. If your services
deal with child care then having thousands of
single men and women visit your site makes
little sense.
SEO is about driving the right kind of traffic
to your site, the kind of traffic that is
predisposed to purchasing your products or
services. More traffic is not the same as better
traffic.
SEO is also concerned with persuading those that
visit your site to contact you or make a
purchase. An SEO who can bring 100 people to
your site and get 50 of them to buy something is
better than an SEO who brings 1000 people to
your site and only gets 20 of those visitors to
buy.
Understand it takes more than SEO to have a
successful business
Know that SEO alone will not result in a
successful business. SEO isn't a cure all for
everything that ails your business. You still
need to have a sound business model and you need
to do what it takes to keep your customers loyal
and coming back.
Your SEO can direct qualified traffic to your
site and even help you make a sale. However your
product or service must still deliver on the
promises you make if you want to succeed. Your
SEO can not overcome an inferior product or one
that has no interest to your target market.
Running a business is a coordinated effort. Your
message online should match your message
offline.
In addition to SEO you might want to consider:
- Does
your product or service
solve a particular problem?
- Will
people be willing to pay a price for your
product that nets you a profit?
- Is there a
target market for your service?
- Can your
customers become repeat customers?
- Will your
business model scale?
Consider the
second point above. If you lose $1 on every
product you sell, will bringing more traffic and
generating more sales help your business?
Know that SEO is a balance
There are hundreds of factors used by search
engines to rank a page. Understand that SEO is
often a trade off between
many of these factors.
Having less keywords on a page may make the page
more likely to get links.
It may be more important to optimize many pages
of your site for human beings and not worry
about how well those pages do in search results.
Not every page on your site needs to be a
landing page. Some pages on your site are a
point of entry, while others are there to
convert visitors into buyers.
Prepare to pay
While SEO can bring huge profit to an online
business, it is hard work, too. And like every
hard worker, SEO likes to be paid. It is not
only a fair thing to do, it is a sign you are
serious about your business and want to invest
in increasing profits.
The more you pay, the more you invest efforts
-in your website-, the more you get. This is a
simple law that has existed before the websites,
SEOs and even you.
More work = more money
After you have agreed for a project, the price
is included in the contract. You don't want to
pay more than that, right? The SEO, in turn,
doesn't want to do more than that, either. If
you want your SEO partner to do more work, talk
with him and agree on afterwards additional
work.
But let him finish the initial work and pay for
it. Then talk about more work.
Learn the basics
One of the difficult parts of being a SEO is to
educate the people on the benefits of SEO, so
they'd use the services. The thing is, the
benefits often don't have anything to do about
this. It is how well the people understand SEO.
When you do, you'll understand what SEO is about
(roughly) and will be able to understand what
your SEO is talking about. But don't think you
can tell him/her what to do. It is his job,
trust him.
Prepare to create content
SEO is not only about getting links or about
optimizing existing content. Often, it is about
creating new content, too. Prepare to create
valuable resources for your visitors on various
topics, related to your products. This will give
your SEO some room for action and optimization.
Getting links to quality content is way easier,
too.
Do not change the site after the work
After your SEO has finished his/her work, don't
change the site. Adding new sections is fine,
just follow the guidelines your SEO has informed
you about. If anything, ask your SEO what to do.
Want to redesign? Consult an expert
If you do want to change the site after your SEO
has done his work (it may be after several
months), consult him or another expert on how to
redesign to keep the SEO work. At best, your SEO
will guide you how to create a search engine and
a user friendly website. Use this opportunity.
SEO is a continuous effort
SEO isn't not something you do once and forget.
It is an ongoing effort, just as much as your
marketing or sales efforts. It takes time,
budget, effort and patience.
Largely, this happens because you get new online
rivals. Also, all your online competitors are
willing to outspend you on SEO and be on the top
of the SERPs. If you are the only one in your
niche, new resources on your topic will be
outranking you anyway. So stay active.
Ask and answer questions
While it's important to learn what you can on
your own it's ok to ask your SEO questions to
understand more of what they are doing. It's
important to keep an open line of communication
with your SEO and know what they are doing to
your site and why.
It's also important to answer the questions your
SEO has for you. The more your SEO can
understand your business goals and objectives
they better they can do their job.
Conclusion
In general, the main thing is to trust the
person you work with and be as reasonable as
possible. SEO is an investment in your business,
so treat it as such.
Save $1000's By Consulting With An SEO Professional
for your Web Sites and Your Blogs
OnTheAvenues Office -
623-242-8437
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Bonnie Burns
SEO Consultant
bsburns@cox.net
623-242-8437
Doing SEO for over 15 years!
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